Takeo Kikuchi, one of the leading men’s formal lifestyle wear brands in Japan and among the Worlds Group’s portfolio of 60 brands, plans to incorporate Polygiene stays fresh technology in more of its styles in the seasons to come. The technology is now integrated in five brands from the World Group and the volumes are steadily growing each year.
Takeo Kikuchi showed record sales of its new styles of the “Fre-Polo” shirt, Oxford shirts, t-shirts, and trousers, with Polygiene stays fresh technology. The styles ended up being one of the summer season’s main and best-selling items.
“Japan is experiencing an important growth this year, which is the result of many years of cooperation with our Japanese partner brands, such as World Group, one of the leading houses of brands in Japan and Asia,” says Peter Sjösten, vice president commercial operations of Polygiene.
Polygiene has a strong focus on the Asian region where Japan led with the highest growth rate in 2018. The Chinese market is equally important, and the company has ambitious growth plans bolstered by the creation of a new subsidiary in Shanghai.
Fibre2Fashion News Desk (SV)